G-Star RAW Conference

We recently hosted the sales conference for the managers and behind the scenes team at G-Star RAW. Employees were flown in from all over Europe for the two day exhibition at MC Motors where the warehouse was split into the four main themes with each one decorated to compliment their extensive shoe collection. Me, Him and Her were on hand to stamp G-Star’s mark on it by decking the main room out with 12ft ceiling banners and setting up a rather cool cotton backdrop to project the “business talk” onto.

Multimedia demonstrations were also integrated into each area with background music and themed films helping to set the mood further. There was even a gentlemen’s rest and recovery room upstairs complete with classic Chesterfields, Scaletrix and themed magazines (though the cigars had to remain unlit for health and safety reasons!).

As the pictures show the industrial setting complimented G-Star’s brand identity and their creative team did a great job in placing their abstract ideas onto a concrete platform.

Many thanks to Ian at Me, Him and Her (not bad pics for a non-professional!) and Matthew and Carly and the team at G-Star for letting us use their images!

For event enquiries at MC Motors or any of our four locations please contact Tom Gibson on 07595704210.

2 comments

  1. Matthew December 10th, 2010 at 10:31 am

    Hi Castle Gibson – Fantastic venue and loads of help from you. Our guys had a great time so THANKS!! Enjoy the shoes! M

  2. tom December 14th, 2010 at 1:57 pm

    Thanks a lot for the shoes Matt. As I said we’re all going to be like a walking, talking interactive G-Star advert over here!

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