Fleet Ilya recently took over our brand new Dalston location for the weekend to host a pop-up shop featuring examples of next years collection. The Hackney based boutique leather brand had gone into collaboration with world renown photographer Rankin fusing his iconic photography with their fetishistic style exemplified through the exhibition “Restraint by Fleet Ilya”. Prints and projections of model Sophie Willing and Jethro Cave wearing strategically placed Fleet Ilya products were on display, prostate tactfully woven into the natural character of our five storey Stoke Newington Road property.
Also on display was a 10ft leather horse made out of dozens of intricately cut pieces of leather which had been jig-sawed together and had arrived via a stint at Dover Street Market. The friday night saw the launch with a bar and DJ set up in our basement whilst a violinist and animal-faced operatic dancer serenaded guests upstairs. The top floor was reserved as an interactive role-play experience for certain attendees as they were summoned by a dominatrix onto a gothic bed in a balloon-filled room for their “special treat”. The less said of that the better.
The shop was open for the rest of the weekend giving a chance for Susie at Style Bubble to come down and write a very complimentary review while the sunday saw the return of the scantily-clad operatic dancer in our shop window enticing curious passers-by as well as somewhat bemused neighbouring cabbies!
It was also the first time we had managed to put our new cinematic front sign to use and we were delighted to see it in all its glory featured on the Vogue Italia website!
Many thanks to Tobias Radcliffe for the use of these great images.