Posts Tagged ‘the blue factory’
Boiler Room x Zalando
Is fashion and partying your kinda thing? Say no more. On Wednesday September 21st, we hosted an incredible Boiler Room event in collaboration with Zalando. VIP guests were invited into our MC Motors location to see the launch of the popular brand which originated in Berlin. The setup was stunning with technologically advanced dresses displayed in a polaroidesque style against the industrial brick. The glass fibres of one of the dresses made for such gorgeous and unique flash photography, that it projected magnificently again the harsh background. 150 of the lucky first arrivals were greeted with the opportunity to get a free pair of specially designed, Adidas trainers from artists right there and then. Down in our Blue Factory, the Boiler Room club scene was taking place. Ruby's Dalston supplied the bar while Dj's such as Black Foot Phoenix, Kitty Cash and Bradley Zero kept the crowd pumping throughout the night. To finish everything off, Jamie Woon played a wonderful, upbeat and soulful set. A fantastic night with some incredible people and we were thrilled to be apart of it!